GENESIS Pilot 2.0 – MeitY Startup Hub

Supports DPIIT-recognised startups from Tier 2/3 cities to deploy pilots with government, PSUs, or large enterprises, offering up to ₹40 lakh funding and strategic support for market readiness.

The GENESIS Pilot 2.0 program, an initiative by the MeitY Startup Hub (MSH), is designed to empower promising startups from India's Tier 2 and Tier 3 cities. It specifically targets startups that have secured a pilot Purchase Order (PO) or Work Order (WO) from a government body, Public Sector Undertaking (PSU), or a large enterprise. The primary objective is to provide crucial financial and strategic support to help these startups successfully execute their pilot projects, validate their innovative products in real-world settings, and mature their solutions towards industry readiness. By facilitating successful pilot deployments, the scheme aims to build market credibility for these startups, attract further investment, and ultimately enable them to convert initial pilot engagements into long-term commercial relationships and repeat business. This strategic intervention is vital for bridging the gap between product development (MVP stage) and large-scale commercialization, fostering a robust startup ecosystem beyond major metropolitan areas.