Marico Innovation Foundation Scale-Up Program

Marico Innovation Foundation's flagship no-equity rapid acceleration program offering bespoke, deep-rooted mentorship to for-profit Indian startups.

The Scale-Up Program by Marico Innovation Foundation (MIF) is a renowned no-equity rapid acceleration initiative tailored for high-potential, for-profit Indian startups. It focuses intensely on guiding companies through their critical growth phase, specifically from ₹1 crore to ₹100 crore in annual revenue. Unlike traditional accelerators, Scale-Up offers a unique long-tail engagement model, providing deep-rooted, bespoke mentorship and implementation support, often extending for 3-5 years or until the target revenue is achieved. The program is specifically designed to address growth bottlenecks and facilitate a significant leap in market presence and operational efficiency.

MIF's Scale-Up program addresses the pressing need for strategic guidance in scaling innovative Indian businesses. It provides a structured yet flexible framework for growth, leveraging the vast experience of Marico and its extensive industry network. By focusing on key sectors like plastic waste management, clean technology, and agri-technology, the program aims to foster sustainable innovation that can drive substantial economic and environmental impact. The success stories of companies like Atomberg and S4S Technologies highlight the program's effectiveness in transforming early-traction businesses into market leaders through targeted interventions in areas such as GTM strategy, distribution, pricing, retail, and capability building.