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  3. Maruti Suzuki - NSRCEL Mobility Incubation Program
Open to startups registered in India

Maruti Suzuki - NSRCEL Mobility Incubation Program

NSRCEL, IIM Bangalore

About This Scheme

A 6-month incubation program by NSRCEL and Maruti Suzuki supporting tech and mobility startups with paid PoCs, mentorship, investor access, and prizes up to ₹1 crore.

The Maruti Suzuki - NSRCEL Incubation Program for Mobility Startups is a premier 6-month initiative born from a strategic partnership between NSRCEL, the innovation hub of IIM Bangalore, and Maruti Suzuki India Limited, the nation's largest auto OEM. This program is meticulously designed to accelerate the growth of cutting-edge technology and mobility startups dedicated to transforming the automotive sector. It targets ventures that are past the ideation phase, specifically those at the Minimum Viable Product (MVP) or paid pilot stage, extending up to companies focused on growth and scale. The core purpose is to foster innovation in areas critical to the future of mobility, ranging from electric vehicles and advanced driver-assistance systems to data analytics, sustainable manufacturing, and smart logistics. By leveraging NSRCEL's robust entrepreneurial ecosystem and Maruti Suzuki's deep industry expertise, the program aims to cultivate a new generation of startups capable of addressing complex challenges and capitalizing on emerging opportunities in the dynamic mobility landscape. Through this partnership, selected startups receive unparalleled access to resources, mentorship, and market validation that are essential for scaling impactful solutions within India and potentially globally. The program seeks to drive digital transformation and sustainable practices across the automotive value chain, contributing to India's vision for a smarter, greener, and more efficient transportation future.

Benefits

  • The program offers substantial financial incentives, including Prizes of up to ₹1 crore, providing a significant boost to selected startups.
  • A key highlight is the exclusive opportunity for Paid Proof of Concepts (PoCs) with Maruti Suzuki, allowing ventures to validate their products directly within an industry-leading environment.
  • Beyond direct capital, participants gain unparalleled access to a diverse pool of domain experts, mentors, and industry veterans who provide personalized guidance on strategy, business models, and operational challenges.
  • The program actively facilitates investor connect through tailored engagements and portfolio support, significantly improving fundraising prospects.
  • Selected startups also have the unique chance to receive a Maruti Suzuki car and participate in an international immersion opportunity, broadening their market exposure and learning.
  • Furthermore, participants benefit from expert interventions to simplify complex regulatory landscapes and receive thorough needs assessment coupled with targeted mentoring from policy analysts and experienced founders, ensuring comprehensive support for their growth journey.

How to Apply

Rolling basis

Quick Info

Amount / Funding
Up to ₹1 Cr
State / Region
Open to startups registered in India
Ministry / Dept
NSRCEL, IIM Bangalore
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