Marketing Assistance Scheme

A scheme by Karnataka Leather Industries Development Corporation Ltd to empower SC leather artisans by procuring their products and marketing them through Lidkar Leather Emporia, providing financial assistance of ₹50,000 to ₹1,00,000 per artisan.

The Marketing Assistance Scheme, implemented by Karnataka Leather Industries Development Corporation Ltd (Lidkar), a Government of Karnataka undertaking, is a crucial initiative designed to uplift Schedule Caste (SC) leather artisans across the state. The primary objective is to empower these traditional artisans by providing a structured and reliable market for their handcrafted leather products. Historically, many leather artisans have faced exploitation from private dealers, leading to unstable incomes and limited growth opportunities. This scheme directly addresses these challenges by offering a direct procurement channel, ensuring fair prices and consistent demand for their craftsmanship. By marketing their products through Lidkar Leather Emporia under the reputable Lidkar brand, artisans gain access to a broader customer base and enhanced brand visibility, which would otherwise be inaccessible to individual micro-entrepreneurs. The program fosters economic independence and preserves traditional leather craft skills within the SC community. It acts as a bridge between skilled artisans and consumers, promoting sustainable livelihoods and the cultural heritage associated with leather artistry.