D2C Online Merchandise Startup Challenge: iCEO 2026

A free online challenge for undergraduate students to build and profit from a D2C merchandise startup — ₹12,000 prize pool.

D2C Online Merchandise Startup Challenge: iCEO 2026

This challenge, organised by Gogo Pogo, is designed for undergraduate students to learn entrepreneurship by building a direct-to-consumer (D2C) online merchandise store. Participants go through structured milestones — from reviewing management fundamentals to launching a real store, setting profit margins, and generating actual revenue.

Who Should Apply Undergraduate business and management students (BBA, MBA, etc.) and students from any field (B.E., B.Tech, B.Com, B.A., etc.) who aim to pursue higher studies in business or a career in entrepreneurship.

Format & Timeline The challenge runs from June 13 to July 20, 2026. Participants register for free, then progress through five milestones:

Prizes

Eligibility Open to undergraduate students in India. Teams of 1–2 members.

How to Apply Register for free before June 20, 2026 via the official Unstop page.